Let’s brighten things up
...& talk about
Freedom, ohhh freedom
Troublemakers, tricksters, and bullies
Shining some light on the dark
#Elections around the world
Feeling better in a digital age
Connor Bedard’s rookie season
About Jiore
If you have made it to this page of the website, you may or may not be interested in my take on, well, me, but that's what you will get so go ahead and toggle to the right if you want a generic bio.
On any given day, you might find me dabbling in politics,
power dynamics, and dark corners online. 'Why spend time on such unsavory things, Jiore?' would be a fair question and one I spend plenty of time revisiting. Here's where I land:
I believe we're all just trying to live well. As well as we can. We can't control what will happen in life, but it is clear humans can have an incredible impact on how life goes for themselves or others. If we want to live well, we have to have some concern for others because others will have concern for us - good and bad concern.
Politics, power dynamics, and dark corners online have a few things in common. They will always exist. They are much worse when left unchecked. They are running our lives whether we like it or not, unless we get involved. Even then, we have act collectively to really protect our right to live well. And in order to protect it for our children, we have to resist nearly constant attempts to get us to disengage or take a break for long enough that our best interests are no longer a concern.
As I often say when talking about influence operations and tricky things on the internet, when someone breaks down our trust in information or each other: we become insecure, we get defensive, and when we feel defensive for a long time, we get tired. When we are tired, we are easy to control.
So, both selfishly and because I have the blessing/curse of seeing the best in people, I am going to have to participate. I also need other people to participate so I'll do what I can to make it slightly sunnier where I can. Because of luck and excellent teachers, I am good at a handful of things that allow me to understand and shine light on some of the political, power, and online dynamics currently pulling a once over on us. That's what I spend most of my time on right now.
You can read more about the work on the other page. But thinking behind the work looks more like this: We should certainly feel better and more connected to each other than we do. I consider how it all might be connected to today's attention economy...as in, where does our attention goes when it doesn’t go toward each other? Who benefits from us feeling less connected to each other and more attached to our individual identities? Who benefits from us feeling overwhelmed. anxious, sad or enraged? How might any of this be connected to the loneliness epidemic facing much of the world?
I'm betting (and research shows over and over) it's very connected. If this happens to inspire you to participate and you are wondering where to start:
Talk to your neighbors.
Minimize your screen time.
Support young people.
Participate in the democratic process.
In the meantime, I will be working toward accountability for the forces trying to keep us down and divided. Trying to brighten things up!
Jiore Craig is a globally recognized figure in politics, tech, and entertainment. Jiore is known for cutting through the noise of today’s chaotic information environment with her uncommon candor and sought after approach to pattern recognition. She has extensive international experience making her far more palatable as far as Americans sharing opinions goes.
In a world that feels increasingly lonely, Jiore is in the business of caring. She specializes in representing public interest when designing strategies and research to mitigate online harm. She has helped dozens of leaders, especially women, and hundreds of organizations confront challenges presented by the digital age, especially in the context of global elections and the impact of technology on mental health.
You can find her speaking on what is and is not influencing public opinion and how to disrupt forces dividing the world at the expense of collective well-being and freedom. She also opines on nonsense taking place in discussions about politics, tech, culture, and leadership around the world.
She wears many hats: helping celebrity-driven brands find their voice and maximize their impact, helping people stay healthy in a digital age, speaking to media about what really happens online, conducting research to shine light on bad actors, and when needed, winning elections for the home team.
Her work has been cited in The Wall Street Journal, The Washington Post,The New York Times, The Atlantic, Time Magazine, The New Yorker, Bloomberg, NBC Nightly News, and more. She has been a guest on BBC Today Radio 4, ABCAustralia, NPR Morning Edition, CNN's 'Election Night', Pod Save America, and Showtime's The Circus.
See her public work here. Get in touch about speaking and media here.
Jiore lives between London and Chicago. She has previously lived in DC and Brussels. She visits her colleagues on the US coasts when she must (which ends up being so very often) She would love to hear from you!
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